Video - Land of Digital Oz

Weekly Rant - Land of Digital Oz

Created by Chet Gladkowski at 14 Jul 2013 @ 08:26
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Video - Land of Digital Oz http://youtu.be/-HnVt_OOKao

Anyone that says that they understand can predict with certainty that they know where online, digital consumers are headed has their hubris-laced feet firmly planted in the air.

Anyone that says that they understand can predict with certainty that they know where online, digital consumers are headed has their hubris-laced feet firmly planted in the air.

And anyone that follows them is a lemming with glazed-over eyes that are amazed at the technology but haven't got a clue.

Listen and respond to the 4-P's that guide us towards the "Land of Digital Oz."

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Thanks for your honest appraisal Dave - while it can be scary, there are basically 2 approaches to technology change: Big Bang/Upheaval or Evolution/Hollow-Out. Big Bangs can be very effective and dynamic but there is more risk, pain and up-front financial investment. I personally am more of a Evolution/Hollow-Out person where you take focused steps to address areas one at a time. Also, even if you successfully make the large Big Bang investment and transition successfully, you tend to then sit back and do nothing, Change is ongoing and requires education, training, investment and implementation. The hardest thing to do is to fully retire an outdated system.
I do think Melinda is on to something though. Once you feel like you are too far behind, every thing you want to do that is new requires too many other decisions and building blocks. So it just feels too overwhelming. My company is struggling with that too.
Catching up (like beauty) Melinda is in the eye of the beholder. Remember that NASA didn't go out and build a rocket to the moon, they first took steps that built upon each other.
Honestly my company is far behind now I don't think we can ever catch up
Interesting question Randal - I'm wondering if its transitioned from the pace of technology to the pace of data. Yes, hardware/software is getting better but the amounts and sources of information seems to be outpacing them.
Thanks Susan - I think we need to keep an ear to the ground on technology, but listening to technology changes and announcements can take your eye off the prize.
I don't think any of us can comprehend the pace of technology change that is coming right us right now.
Your comment about the inability to think in terms of 5 year planning is a good point. Things will change dramatically in 5 years - no one can forecast what technology will allow. Probability vs certainty is good advice.
Title Video - Land of Digital Oz
Creator Chet Gladkowski
ML ID 12256
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Created 14 Jul 2013
Updated 01 Sep 2014
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