Has Online Shopping for Auto Insurance Peaked?

Created by Administrator 13 May 2014 @ 16:28
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The results of TransUnion's most recent auto insurance shopping survey indicates that shopping rates for auto insurance were down about 3 percent in the 12 months ending Feb 2014 relative to a year earlier, which in turn was down from 15.4 percent for the 12 months ending Feb 2013:


This seems somewhat at odds with recent news about major retailers launching online sales of insurance on their websites, and the general webification of practically all consumer purchases.

So what's your take? Has the online market for auto insurance really peaked, or is this just wishful thinking on the part of established physical channels?

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More likely a reflection of the stagnant economy. Auto purchases drive insurance purchases, or at least have a significant impact.